Our Story

 At The Green Giraffe we believe in fair trade practices with a focus on empowering our local Freetown, Sierra Leone (West Africa) community towards social and economic self-sufficiency.

Our products not only provide the artisans a steady stream of work at above market wages in good working conditions, but they are also broadening their skillset by applying methods and techniques which are new to them while working on garments they are less familiar with.

Locally sourced materials and local artisans means that each product we sell provides a valuable contribution to the supply chain.

Our products are crafted by a team of talented weavers and tailors selected thorough equal opportunity practices.

Whats more, most of our products are up-cycled from discarded clothing or scrap fabrics, making them sustainable and environmentally friendly!

Our mission is to continually grow & create influential goods, promoting compassion & respect, while impacting the communities in which we work. 

The Green Giraffe works alongside Compassionate Paws International by donating a portion of its proceeds in addition to providing handmade dog collars for the free roaming dogs in Freetown, Sierra Leone.

Goods purchased from The Green Giraffe in its own small way makes a difference in communities throughout Sierra Leone.

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Sea Ramanat

Founder

I launched The Green Giraffe (TGG) in 2010; my original vision was to have a boutique and online shop offering unique, high-quality, eco-friendly

kids products.

My connection to Freetown goes back to 2011. My husband, then boyfriend, had been working in the region for some time and would regularly fly between Canada and West Africa; I would visit as often as I could.

Fast forward to 2017, we are married with 3 young kids and decided to relocate to Freetown to reduce our time apart.

 

What initially caught my attention was the vast array of fabrics and range of work done by local tailors and weavers in Freetown, which inspired me to find a way to integrate this with TGG.

I am a big advocate of fair trade and working with local artisans creating our products has been a natural evolution of TGG since being a socially responsible company has always been a part of our framework. 

Our handmade products all began with joggers for kids and once we started making them, our inspirations have been endless!

We continually try new products and designs and once we find something we think works, we hone in and perfect it. 

The artisans I work with are so resourceful and creative, items like sweaters donated from North America are unravelled and turned in to cloth

that we use in some of our products.

These threads end up having a long life and they truly do go full circle!

I am also the Co-founder and Chief Marketing Officer at Compassionate Paws International (CPI) which is a non-for profit organizations that funds and supports resource limited animal welfare organizations worldwide.

I have always had a passion for animals, it is something that has been engrained in me and passed down to me through my family.

With Sierra Leone having one of the highest stray dog populations in Africa and my seeing first-hand the conditions they have to endure,

I knew that I had to act.

As a mother of 3, I feel that compassion for humans and animals come hand-in-hand I try to lead by example ensuring that my children grow to have love and compassion for humans and animals alike.

Tailor Alusine's story.

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©2020 THE GREEN GIRAFFE.

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